Consumers’ Acceptability of Using Prominent New Technologies in Atlantic Salmon Farming

Author Info

Morteza Haghiri

Corresponding Author

Morteza Haghiri
Associate Professor of Economics, Memorial University – Grenfell Campus, 20 University Drive, Corner Brook, Newfoundland and Labrador, Canada

A B S T R A C T

This study examines and compares consumers’ willingness-to-accept and willingness-to-pay a premium price for purchasing certified farm-raised Atlantic salmon using a multinomial logit model. Consumers lost their trust in the seafood industry after the food incidence of polychlorinated biphenyls in farmed Atlantic salmon which caused a significant change in the demand for the product. The implementation of traceability systems is recommended to provide food safety for consumers. The result showed gender, age, annual household income, salmon type consumption, reading labels prior to purchase salmon, were commonly and statistically significant for both target groups of respondents; however, respondents’ knowledge about the adverse effects of polychlorinated biphenyls on human health status placed great values on their decisions to purchase certified farm-raised Atlantic salmon by paying a 15 per cent premium price.

Article Info

Article Type

Research Article

Publication history

Received: Thu 06, Jun 2019
Accepted: Wed 19, Jun 2019
Published: Fri 26, Jul 2019

Copyright

© 2023 Morteza Haghiri. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Hosting by Science Repository.
DOI: 10.31487/j.JFNM.2019.02.04